Mary writes 10 job orders and arranges 6 send
outs for every placement she makes and has 1 in 4 offers rejected. With an
average fee of $14,000.00, Mary’s now $7000.00 monthly desk average was
still below the $10k per desk quota, but she showed potential… and it was
better than having another empty desk. Mary may be considered average
among new recruiters, but Mary was also beginning to talk with other
recruiters she had met. In another 3 months, she’ll accept a position with
another firm and her desk will become another empty void in the office.
The manager takes action to fill his open desk
and begins the search process for a new recruiter. He’d like to hire an
experienced recruiter, and although not hard to find, a good and experienced
recruiter is difficult to actually hire. The best ones aren’t looking or
have ‘golden handcuffs’ that keep them from leaving their built
up bank of commissions, clients and candidates to start over in a new
environment. Of those that are ‘looking’, there’s usually a good
reason why they’re ‘on the market’ or a fault exists that eliminates
them from consideration. Others demand a base salary too high for the
budget or expect a commission percentage that is not allowable. Many won’t
consider a straight commission position, even with the draw that is
offered. Two weeks have passed.
With nothing to show for his efforts so far, the
manager decides to consider hiring another trainee and places an ad in the
newspaper and on job boards. Several responses come in and he and his senior
recruiters conduct multiple interviews with recruiter candidates. An
additional two weeks passes. Phone calls, job orders and send-outs are now
even lower from the lost production time. One person stands out as having tremendous
potential and an offer is made and accepted to begin as a Recruiting
Associate. “Training will start on your first day,” the manager
says… “in two weeks.”
Six weeks have now passed since beginning his
search for a new recruiter and the manager is eager to get his new hire on
the phone. After the Monday morning meeting, the new hire goes through
orientation and is shown his desk. He is given the outdated and photocopied
3 ring binder entitled ‘Recruiters Training Manual’ to read – ‘the
one that has been used for years.’ He sits at his desk and begins to read,
and read, and read… all the while absorbing the ‘atmosphere’ and listening
to the other recruiters on the phone. The next day, the Manager and his
Senior Recruiter have cleared their schedules and begin the company’s
version of formal recruiter training.
The new recruiter sits anxiously as he learns of
the agency’s market and the types of candidates he will be working. He
absorbs the agency’s recruiting process and learns about clients, job
orders, candidates, interviewing, send-outs and placements. He is handed
forms to help him with each task. Some role-playing is performed and he is
shown the database and research sources. After two days, he is given a
candidate to work and their new recruiter is ready for the phone.
While everyone feels he is ready, pure
statistics show that it is unlikely our new recruiter will produce much of
anything of value for quite some time, if at all. He will make countless
mistakes along the way – all at the mercy of our client and candidate
market. He will have innumerable questions that must be addressed. He will
constantly require the time and helping hand of other recruiters while
struggling along the path of experience. The other recruiters are all
eager to grant their time and expertise for the new guy, but each moment
helping him is time away from their calling. There’s a one in four chance
he’ll still be on the team in 90 days.
With each failed phone call along the way,
buyer’s remorse digs itself a little deeper and our new recruiter’s once
motivated energy and anticipation settles into obscurity while he begins to
solely go through the motions of a questionable career choice. After 6
weeks, the next newest recruiter, Mary, resigns. Three months from
starting his new career, when the expected joy and exhilaration of making a
placement has avoided him, his desk too will become painfully quiet and
another $6000.00 in lost draw will be permanently added to the negative
column.
And the cycle continues…
Why do new recruiters so quickly and so often
fall off the payroll? Too many companies are simply too eager to get their
new recruiters on the phone and fail to provide them with the proper
training and preparation that is absolutely necessary to get them started
right and with the greatest chance of succeeding. Companies too often
choose not to make the additional - yet all-important - initial investment
to further ensure their return on investment. They fail to consider the
amount of time, effort and lost production time that has been extended up to
this point just to find and hire this new recruiter.
Other than Human Resources, there are no college
courses or degree programs for the recruiting profession, and we all know
that HR is not recruiting. Any certifications that exist are for those
already in the profession. The recruiter training programs available are
not sought by non-recruiters. To be frank, few people - if any - grow up
wanting to be a recruiter. New recruiters have little or no basis for this
career endeavor; they must rely upon their employer for their success… or
blame them for their failure.
This dilemma is not so much a matter of training
time, but more of training content and preparation in the earliest stages of
a new career. Recruiting firms are recruiters by profession. The
experienced staff on board is the result of many failed hires along the way;
they are the remaining statistics that made it. But recruiters are not
trainers by profession and thus do not fully comprehend the essential
elements that absolutely must go into the initial development of a
successful recruiter. New recruiters that don’t make it are simply written
off as a poor hire… and the cycle continues. Why should losing 3 out of 4
new recruiters be an acceptable cost of doing business when losing only one
out of four is so easily realizable?
Companies concentrate too heavily on the basic
mechanics of recruiting and are sorely inadequate when it comes to educating
the new recruiter on the staffing business in general, the full business
life cycle of recruiting, and the soft skills that are absolute
prerequisites for all truly successful professional recruiters. Most new
recruiters never make it past the critical 90 day pivot point that makes for
a successful career in this business. Frankly, this is because the new
recruiter is not prepared for the pitfalls along the way and thus they lack
the foundation and confidence necessary to survive and overcome the failures
that all recruiters face at one time or another so early on in their new
undertaking. They are told how wonderful this profession is and how much
money they can make… and when it doesn’t happen according to their perceived
beliefs, they become discouraged and ultimately seek another opportunity
elsewhere, or are released after a couple of months of low production
numbers.
Recruiting is a practice profession - just like
Doctors, Attorneys, and Realtors. We deal daily with the human element, and
as such, our profession can never be perfected - thus a practice. To be a
successful recruiter, one must understand the human element right along with
the mechanics of recruiting. From the very beginning, we must groom
ourselves - and our new recruiters - that this is a business of failures.
No matter what we do or how we do it, we will fail over 95% of the time.
But while we are failing so very frequently, as long as we are doing all the
right things in all the right ways and at all the right times, our 95+%
failure rate is actually resulting in tremendous successes - professionally,
personally, and financially.